Reporting on the World’s Most Secretive Tech Company, with Mark Gurman
Myke talks to Mark Gurman of Bloomberg about his workflow for reporting on Apple, building and verifying sources, balancing speed with accuracy, and how publishing a scoop can uncover the next part of the story.
I have been reading Mark’s work for longer than I can remember, and his reporting is a pivotal part of the work we do on Upgrade every week. It was really great to talk to him at such an important moment for Apple, both in this year and in the company’s history.